Wasted spend
Search terms that eat budget and never sell, and negatives that were never added.
Services
PPC Audit
PPC Audit
Find where your ad budget leaks.
A full audit of your Amazon Ads account: wasted spend, structure, bids and missing campaigns, with a fix list you can upload the same day.
First call bonus
A free analysis for your brand after our first call.
Eligible brands receive a complimentary analysis after the first call: a market analysis for the country you choose if your product is not on the market yet, or a general audit of your listings and advertising if you are already selling.
Eligibility is confirmed on the call. No obligation.
Not selling yetMarket analysis for your chosen country
Already sellingGeneral audit of your account
Book your free call →What we find
The problems we find most often.
Most accounts we audit have at least three of these. Each one quietly costs money every day.
Competing with yourself
The same keyword in several campaigns, bidding against each other and inflating your CPC.
Missing campaign types
No brand defense, no product targeting, or no campaigns built for your product’s current stage.
Targets that ignore margin
ACOS and TACOS goals set by habit, not by your real margin and break-even CPC.
Winners left unharvested
Search terms that sell in auto or broad campaigns but were never moved into exact match.
Bids based on guesswork
Bids that don’t follow revenue per click, so good terms are starved and bad ones overfunded.
The problem isn’t the ads
Low conversion on the listing itself, so every extra ad dollar burns faster.
Competitors on your page
Shoppers searching for your brand are shown a competitor’s ad instead of yours.
What you get
Not just findings. Fixes you can upload.
- An account health score and the three problems costing you most.
- Your wasted spend, in dollars.
- A prioritized action list: what to pause, cut, raise and build.
- A bulk file ready to upload to Amazon: negatives, harvested keywords and bid changes.
- A campaign gap map for each product’s lifecycle stage.
- A 30-minute call to walk through it together.
Real accounts
Inside the accounts we work on.
Screens from Amazon Ads accounts we manage and audit. Brand, product and campaign names are blurred.
What we need from you
Read-only access is enough.
- Access to your Amazon Ads console, or a bulk file and search term report for the last 60 to 90 days.
- Your product cost or margin, so targets are set on real profit.
- Your goal: profit, ranking, launch or scaling.
How it works
Four steps, no guesswork.
Request
Fill in the form or book a call and tell us about your product.
Share
We tell you exactly what to send and where to download it.
Analysis
We build your report on your data and the market’s, usually within 5 to 7 business days.
Walkthrough
We go through the findings together on a 30-minute call and agree the next steps.
Questions
Frequently asked.
How far back do you look?
Usually the last 60 to 90 days, long enough to separate real patterns from noise.
Will you change anything in my account?
No. The audit is read-only. You decide what to apply, or we apply it for you if you ask.
Can you manage my ads after the audit?
Yes. PPC management is also available on its own, without any other service.
I don’t run ads yet. Is this for me?
Then start with our pre-launch market analysis and a launch PPC plan instead.
Ready to stop the leaks?
Tell us about your account and we will scope the audit to what you actually need.